Solar Leads

 

Solar Leads are sales leads generated for solar companies, solar businesses or solar installers. Solar companies, business and installers generally generate Solar Leads or purchase Solar Leads for their solar sales team or for themselves if they are a solar installer. They use Solar Leads as a means to generate more business and the Solar Leads are generated in order to produce more sales for solar installations.

Generally Solar Leads are generated either in house or via a Solar Lead Generation Company such as Need Leads Australia. The Solar Leads should be of qualified prospects who are interested in the benefits of solar and the Solar Leads should also be qualified to ensure the prospect will be eligible for solar and can also afford solar. The Solar Leads are then passed on to the solar sales team or solar installer to call and arrange an appointment or to call and further discuss the benefits of solar being installed.

Sometimes the Solar Leads are sold to directly over the phone and sometimes the Solar Leads are used as an avenue to book an in home quote or appointment. Either way the Solar Leads need to be highly qualified so that the sales team or solar installer will not be wasting precious time and resources on bad Solar Leads.
The generation of Solar Leads is generally quite simple and requires a series of simple non invasive questions to be answered by the prospect. For instance;

 

• Solar Leads need to be generated only when speaking with the home owner.

• Solar Leads should have the correct type of roof to allow for installation should they go ahead.

• Solar Leads should be for a freestanding home or a duplex, generally Solar Leads for units or private estates are not able to be used.

• Solar Leads should contain the prospects full name, address and contact details.

• Solar Leads need to be of prospects who do not already have solar.

• Solar Leads should be qualified for genuine interest in solar.

• Solar Leads need to be looking to save on their electricity bill.

• Solar Leads will note the amount the prospect is currently spending on electricity so that the sales team will know how much the prospect can save by having solar.

• Solar Leads should be of homes which are not too shaded or have issues preventing solar being installed.

• Solar Leads should be of people who are not currently on the pension, unless the prospect insists they want to install solar.

• Solar Leads should be generated without being pushed into it.

 
Many companies who generate Solar Leads often do not pay close attention to quality, the quality of your Solar Leads will play a major role in how well the Solar Leads convert into sales so the quality of your Solar Leads is generally the most important thing.

Many agents who generate Solar Leads will allow leads to be pushed through who are not interested in solar genuinely, this can create issues for the sales people claiming that their Solar Leads are bad. This is why Solar Leads need to be very well qualified for your solar sales team. If the Solar Leads do not qualify correctly there is no point in generating Solar Leads to begin with.

Solar Leads play an important role in building business in the solar industry due to the large competition generation of Solar Leads is a must for most companies. For most solar companies and installers alike Solar Leads are their main source of income.

There are different ways to generate Solar Leads, here are a few of the Solar Lead Generation options available on the market;

SMS Solar Leads - SMS Solar Leads are generated via SMS marketing for Solar Leads. The SMS campaign will be targeted specifically for Solar Leads focusing on the main qualifications for Solar Leads and will prompt the prospect receiving to contact the solar installer or solar company if they qualify. SMS Solar Leads are quite fast in coming through to you as it only takes a moment to send off thousands of SMS messages and within a short time from sending the SMS the Solar Leads  will generally flow through.

Telemarketing or Cold Calling Solar Leads – Telemarketing or Cold Called Solar Leads are generally the most popular type of Solar Leads on the market, this is because the Solar Leads are generated over the phone so the Solar Leads meet a certain criteria before going through as Solar Leads to the solar sales team or sales person. Telemarketing or cold called Solar Leads are usually the most highly qualified as every aspect of qualifying the Solar Leads is covered and Solar Leads are also generally checked to ensure that the Solar Leads are of high quality before sending the Solar Leads through to the sales team or sales person. When Solar Leads are generated via telemarketing they are also generally highly interested as they have taken the time to qualify as Solar Leads and have had an opportunity to decline already.

Online Solar Leads – Online Solar Leads are Solar Leads which have been generated through online forms, or from prospects searching online for information. Therefore Solar Leads which are generated online are generally the highest possible quality of Solar Leads as the prospect is actively searching for the product or service. This type of Solar Leads have generally already qualified themselves and almost always have the money to spend on solar. Online Solar Leads are generated via online marketing, SEO and through online form submissions. The only online Solar Leads you need to be careful of are Solar Leads who have been tricked into filling in forms for reasons other than a genuine interest in solar. These types of Solar Leads have generally been generated via online competitions which are not necessarily related to solar and these Solar Leads can be a bit of a waste of time. The quality of Solar Leads generated online stems to how the prospect comes across the form they fill as to whether the Solar Leads will be worthwhile or not.

Email Marketing Solar Leads - Solar Leads generated via email marketing can often be great quality as they are responding to marketing material, however some may fall over if they do not qualify so if generating Solar Leads via email marketing it is important that the Solar Leads have some type of form to go through to determine if they qualify or not and then filter the qualified Solar Leads only through to your solar sales team or installers. Many Solar Leads  can be generated from this method however the quality of the Solar Leads  depends on what process the Solar Leads have gone through once receiving the email.

 

Offline Advertising for Solar Leads – Offline advertising for Solar Leads is also productive but again the Solar Leads may not be high quality Solar Leads if they do not go through a screening process, this can often add to the cost of offline generated Solar Leads as you need to have someone qualify the Solar Leads before sending them through to your sales team. Or if you are an installer the offline Solar Leads can be somewhat time wasting as you qualify each of the Solar Leads to see if the Solar Leads are eligible.

The general rule for generating Solar Leads is that the more qualified the Solar Leads the better. Good Solar Leads need to be Solar Leads which are ready to be sold, and the Solar Leads should also be passing in all of the quality requirements of Solar Leads to ensure that the Solar Leads are not a waste of time and effort for the solar sales team or the solar installers. The generation of Solar Leads does take some effort on the part of those marketing Solar Leads and generating Solar Leads. The Solar Leads generated need to be qualified well for the Solar Leads to be able to generate a positive ROI.

The ROI on your  Solar Leads is also quite important. For Solar Leads to provide a good ROI the Solar Leads simply must be highly qualified. The Solar Leads ROI will be affected greatly depending upon the quality of the Solar Leads being used. To get a great ROI on your Solar Leads you need to make sure that the Solar Leads are qualified as much as possible and the Solar Leads should be able to afford solar and should be able to have solar installed. Solar Leads who are interested is also very important and plays a big part in the ROI of the Solar Leads.

To generate good Solar Leads you need to make sure that you have a list of requirements together for your Solar Leads which the Solar Leads must pass before becoming a qualified Solar Lead. Solar Leads can be generated by your own marketing agents in house or Solar Leads can also be generated via a professional marketing team, the Solar Leads and generation of Solar Leads will really take time and effort so to generate Solar Leads make sure you have time to invest in generating Solar Leads as generation of Solar Leads is like its own business really.

 

You need to have an entire department set up for each method of generation of Solar Leads and they will need to be responsible for Solar Leads not only being generated but also Solar Leads being qualified correctly. You will also need that person to manage the agents generating the Solar Leads so that the Solar Leads are being done correctly and also so that the Solar Leads are plentiful or there are at least enough Solar Leads for your sales team. The number of Solar Leads  you will need will depend on how many of your sales reps need Solar Leads, what sources of Solar Leads you have and how many Solar Leads will be needed to meet the sales goals and complete a good ROI on your Solar Leads.

If your sales team are not receiving enough Solar Leads this can not only affect your ROI on Solar Leads but also the overall profits, because if there are not enough Solar Leads to go around then the Solar Leads will generally not be worked with enthusiasm and the negativity of the sales reps when calling the Solar Leads can alter the results of the Solar Leads as well as the ROI on the Solar Leads. It is important that there are enough Solar Leads and also that the Solar Leads given out are of high quality. If Solar Leads are too scarce it will affect the income made from Solar Leads.

Some people ask why Solar Leads are important to their company and if they can do without Solar Leads but the truth is that if you can get Solar Leads then you should get Solar Leads as without Solar Leads you will be missing out on a large profit from Solar Leads  that other companies are getting and Solar Leads may then become scarce by the time you decide to use Solar Leads for your business. The Solar Leads converting to sales methods will also take time to master so Solar Leads from the beginning is always a good start. For Solar Leads to be used effectively the Solar Leads need to contain all information required for quality Solar Leads and then the Solar Leads also need to be used correctly so when the sales people are calling the Solar Leads they need to have a process to use for turning Solar Leads into clients. The Solar Leads  can only be as good as the sales person to some extent so don’t just have anyone calling your Solar Leads make sure your Solar Leads  are only given to trained sales people who know the process of selling Solar Leads or turning Solar Leads into sales.

There should be training provided to your sales teams on how to convert Solar Leads  into salesyou’re your business. The Solar Leads generated should be treated as gold, and your Solar Leads should never be wasted. I also recommend that any unsold Solar Leads remain in a marketing list for your promotional offers so that the Solar Leads can possibly be sold in the future if not right now, and also recommend that the Solar Leads are given to different sales people to try out as once may not sell a Solar Lead  but then when another sales person gets someone else’s used Solar Leads they can often sell those Solar Leads even where the previous sales person working on the Solar Leads was unable to convert the Solar Leads into a sale. This is because the Solar Leads may not have been worked properly, the Solar Leads may not have connected well with the sales person, the Solar Leads were not sold correctly, the Solar Leads weren’t shown the benefits which relate to them , the Solar Leads didn’t find the sales person convincing, the Solar Leads did not like the person selling them, the Solar Leads were not worked using the correct sales techniques and much more.

For Solar Leads to provide a good and steady income for your solar business it is required that the Solar Leads are worked correctly by the sales team. The Solar Leads can only do so much on their own and the Solar Leads need to be sold, Solar Leads are not ready made sales. However Solar Leads are very cost effective, and Solar Leads will make a genuine contribution to your sales. Some solar companies rely solely on Solar Leads for their business to survive.

The price of Solar Leads can vary depending where you get your Solar Leads from, where the Solar Leads are generated, how the Solar Leads  are generated, and much more. Sometimes generating your own Solar Leads not only proves difficult but the cost of the Solar Leads can also increase. When you purchase Solar Leads from a marketing company there are no hidden costs to the Solar Leads or any unexpected costs which pop up. The Solar Leads are just sold to you at a price and you know what is going out per batch of leads ordered. You also have the flexibility as to how many Solar Leads you need weekly and this way your Solar Leads targets will always be met, you won’t have sales staff starved of Solar Leads or demotivated because there are not enough Solar Leads to go around.

Most solar companies find it safer and more effective to have their Solar Leads generated by a professional marketing team outside their business so that the Solar Leads are an easy aspect to deal with and rather than focusing on the big job of generating Solar Leads  they instead have their Solar Leads delivered daily without stress. They can also instead of focusing on Solar Leads focus on the selling of Solar Leads to ensure high ROI’s and Profits from the Solar Leads generated.

Solar Leads are a great tool and Solar Leads should be held in a high regard by sales people as an opportunity to sell. If your Solar Leads are being sold well then your Solar Leads will turn into a huge cash cow for your business. The Solar Leads will create stability and allow you to invest in more and more Solar Leads  as time goes by to ensure that profits continue to rise. If the quality of the Solar Leads is high then you can never have too many Solar Leads. Solar Leads are known as the blood of most solar companies and Solar Leads provide the required opportunities to grow and provide a healthy environment for the company staff and leaders. If Solar Leads are bad though they can sometimes be toxic and be very bad for business. You need to regularly check Solar Leads and work on the Solar Leads quality issues to ensure your Solar Leads are always getting better and that the Solar Leads don’t become a negative thing. Solar Leads which are constantly developing and Solar Leads which become better quality over time are the type of Solar Leads you want. If Solar Leads stay the same or do not get better then the Solar Leads may be causing negative effects. Whereas you want Solar Leads to create positive effects through the conversion of Solar Leads to sales for your solar company. To ensure that the Solar Leads are giving the positive effect you should communicate regularly with the sales reps who are calling the Solar Leads and relay this info to the person or persons generating the Solar Leads even if the Solar Leads are being generated by a company who generates Solar Leads then you need to communicate any concerns with the Solar Leads  so they may fix any quality issues with the Solar Leads over time and learn to adapt to what you need from your Solar Leads and what your Solar Leads do for your sales team.

Solar Leads can be purchased online from as little as $2 per Solar Lead when they have been used before but for exclusive Solar Leads the cheapest would be around $20 per lead for Solar Leads. Pricing for Solar Leads may vary based on the company you choose for your Solar Leads  and cost per Solar Leads may be more expensive if your Solar Leads are generated in house. If you need Solar Leads or are interested to know more on Solar Leads  you can checkout our Solar Leads on the buttons at the top of this page.

We wish you all the best with the generation of high quality Solar Leads.