How to Market My Business For Free
Most importantly you will need an online presence and some SEO. It will take time and effort but won’t cost you a dime if you do it all yourself. And despite what SEO companies will have you think, you can do it all by yourself.
If you want to learn more in depth about SEO you can simply search online using Google or other search engines. Now as most of you know SEO stands for Search Engine Optimization. This is where you are optimized with search engines in relation to the products and/or services you offer as well as being found when users of the search engine are actively searching for something you can offer. This is where keywords come into play, keywords are a list of words or phrases that people would search for when looking for a website like yours, here are a few examples;If you are a hairdressing salon on the Gold Coast in QLD you may have these as some of your keywords; Hair Cut, Hair Cuts, Color, Hair Color, Revlon, Cut and Color, Hair Extensions, Remy Hair Extensions, Hair Treatment, Salon, Hairdressing Salon, Hairdresser, Gold Coast, QLD, Australia
You would also add in any additional service you may offer such as spray tans, pedicure, nails ect. The more relative keywords the better and they should relate to what people would be searching for. For instance if you allow products to be ordered online from your salon you should have order online as a keyword also. If you need help with your keywords you can check out Google SEO tools, there you can type in hairdresser and see what keywords are most searched. Now once you have all of your keywords listed down you need to implement them into your website and advertising. All of your online articles, information, website ect. need to be keyword rich text. (meaning the keywords are included in the text as much as possible)
The writings should however still make sense and be readable. You also want to have hyperlinks to the text of the keywords linking back to your page, for instance wherever you write hair extensions you should have it linking back to the page on your website relevant to hair extensions.
Once you have your website and articles sorted out you need to put them live online, you need to submit your site to Google also so they can crawl your site and index it once you have finished. You only need to do this the first time as they will crawl your site every so often once you have been indexed. Once this is all done it will take a few days for your site to be indexed online and to monitor if you have enough keywords in your site you need to Google search phrases or words to see where your site shows up, if it is not on the 1st page you still have some more work to do and more keyword rich content to add to your site.
While you are waiting for all of this to happen Online Marketing is the next step, this is using high ranking classifieds, business directories and the likes to get your business website noticed and start building an online presence. The way this works is by writing keyword rich content and placing ads or business listings in related categories you are not only being noticed then by the traffic of those sites but should quickly be optimized on Google via these sites, for instance; If you add your business to Hotfrog (an online business directory) and fill your listing with articles and keyword rich content you will very quickly find your hotfroglisting showing in the first page of Google.
Same goes for popular classifieds and the likes as they have fresh content being added to them all the time so Google and other search engines rank them very high very quickly. This type of online marketing will get your phone ringing quickly and your email inbox filling up with inquiries quite quickly when it is done correctly. You can find lists of the best online classifieds, business directories ect. Via a simple Google search. However it does take some time to write all of the original content for each advert or business classified it will certainly be worth it.
You want to aim to submit as many of these as possible as the more you have the more business will come your way and this process also helps with the SEO of your actual website as well. These methods will not cost you a thing and if you really put some hard work in you can be ranking quite quickly (depending on the industry – some may take longer than others depending on the competition) If you like the idea of this but simply don’t have the time to put into it then you can get affordable packages from Need Leads Australia where we will take care of all of your online advertising and more from as little as $500 per month.
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